Link Building Service – What we do for every customer
We have several years of experience that has focused on creating a quality link building service that works quickly and efficiently.
With the research and hard work that we have put into our white hat link building service, we can bring your company the best link building service that money can buy.
The processes we have created not only rivals the top companies in the country, but it also outperforms many of them. To offer full transparency regarding the work we can do for you, we have outlined, in detail, the services and processes we offer.
We intend to answer your questions and overcome any doubts you may have to become one of our clients.
At this time, our link building company is small with a limited number of clients we can service. We can efficiently handle 10 to 15 clients. Currently, there are two openings for us to take on new clients and we would like you to be one of those.
If, after reading the information we have provided, you feel we could work together, please get in touch with us.
The One Way Link Building Service That We Offer
Create Gmail Account
For any campaign to get started, you need to have an email account. We create a Gmail account; the account is set up using the business owners persona.
The benefits of using a business owners persona are that people are more willing to give links to that persona, instead of some person that the company has brought on board for link building.
The business owner persona creates a level of trust, so yes we will be pretending to be you to contact these people.
We will then find link targets and email them through this account.
Another necessary step is using Google Analytics. With this, we will gain some insight regarding traffic to your site, the most popular content, and what your visitors do who come to your site.
Using Google Analytics has the following benefits:
- Lets us see what pages visitors use on your website the most. Which helps us uncover your favourite content.
- We can see the page speed metrics for your popular content, is it loading fast enough.
- Segmentation of incoming traffic, which gives us an insight into where visitors are coming from, which visitors are new, and which are returning customers.
We will need access to Google Search Console. We use Search Console to see the keywords your site is ranking for, what is getting impressions but no clicks and any quick wins that might be lying around.
The real work starts here. We will use both accounts to uncover
- Which are your most popular pieces of content
- Which keywords rank reasonably well but could use a boost, these are your quick wins (usually ranked between positions 5-45 for their keywords
- Whether you have some keywords that are receiving impressions in the search results but are not being clicked on.
Anchor Text Ratio
We will use Ahrefs to analyse your incoming links and their anchor text ratio.
It looks unnatural if all your anchor text coming to your site is an exact match for your keywords that you want to rank for.
To fix this, we create what is known as an “easy” link. This will help balance out links with natural looking and standard anchors such as your company name,” here”, or your URL and other natural things that people would use to link to your site “without being asked” too.
The content audit, on-site and links
As part of our link building service, We look at the current website content. This tells us a few important things:
- What useable material we can work with?
- Whether your company is actively creating content?
- Do you have a content creator?
- The number of social shares your content gets?
- Do you have distribution channels, such as an email list or a social following built out?
- Are you willing to invest in content creation?
With that information, We make a list with all your site’s URL’s with good content for later usage when contacting link targets.
There’s no need to worry if you don’t have content that we can use. It’s something that occurs a lot. Between us, we can create a content plan that the target list will find interesting.
If you already have someone in-house that does content creation, we can go over the plan with them. If you don’t have someone who can do this, we have content people that we use.
This is the option we prefer because we have worked with these people and know they can provide what is needed. However, it is an additional expense.
- Is your domain clean? No links that are spammy or unnatural
- Is anchor text ratio clean? Not over optimised
- Run Ahrefs on target pages to make sure that everything is in order from a linking perspective
- Check your metrics, DR (Domain Authority), UR (Url Rating), link history for any blips, links from relevant websites, this allows us to see if any pages aren’t being utilised to their full potential, or whether some pages are already earning links
Adding Contents to targets tab
We make a list of all the information we have gathered from the previous steps (This is the list that is updated in real time and can be accessed by you any time you want to)
This keeps track of all the content that we will be using, the keywords that your site is currently ranking for and any keywords we think your website should be ranking for.
Google Operators List
Using the keywords that we generated in the previous steps, we create an enormous list of Google Operators. This is powerful words and characters that can be appended to search terms in Google that help to filter out specific results.
These operators can allow us to find any number of particular types of websites that will be perfect for the kinds of links we are targeting.
For example, if you are building links in the “link building” niche, you could use a term such as –
Type this into Google – link building inurl:resources
This would return any pages about link building that have the word “resources” in the URL.
This is likely to be a list of resources about link building, so if we have spent some time to create one such resource, then all of the pages returned for this would be ideal targets for us.
We are selecting Links based on the content we have, budget, and willingness to add content.
Using the data we have found up to this point, we will choose certain link types that are the best suited for your website. These links, while not exclusive, will create the foundation for your link building campaign.
Let’s use businesses that don’t have a lot of content or that may not be that interesting as an example.
Links that are best suited for this type of situation are those used with bloggers, as content placement in other websites, or businesses/industries that are related to yours, however, pose no competition to your business. This is known as the bridge method.
The examples above mean that you don’t need to have content on your website. What you will need is to have content created for other sites which will have a link back to your website.
This is known as one way link building.
Creating a Link Building Plan (Project Management Plan).
Once we have everything set in place, and we have all of the data we require for running your link building campaign, we can create a project management plan that looks at the next few months and the goals we would like to reach.
We create a project management tab in the report document which will show you, in detail, what the next steps we are taking will be. This will be updated in real time as “assigned”, “working” or “completed.”
The purpose of this is to keep you up to date in real time on the work we are doing, and plan to do.
Find Opportunities, Contacts, and Email
At this stage we will have the following information:
- The keywords you wish to rank for
- What kind of links to get for your website
- What content we can use to rank
- The list of operators we will be using for generating your target links
These are the four things we need to create your target list, also known as prospecting.
Prospecting is a continual real-time process and will be in the report we have created for you, with real-time daily updates to the targets being used and their current status.
We try as hard as possible to get the name and personal email address of the individuals we are trying to make contact with, and this makes our outreach more effective.
Manual Link Building
Content Outreach opportunities using personal and appropriate emails.
With this information, we now have the opportunity to reach out to these individuals using personalised and appropriate emails that, when possible, uses their name and is based on the link type we are asking them for.
The approach for content placement is very different to the proposal for a resource link for example.
Using the right approach helps to build a relationship with the individuals we are targeting, which gives us a connection that can be used in the future.
This benefits myself and the target. A common practice for link sharing is having your target website share your link socially which is a huge bonus.
Follow up is an essential part of the link building services we offer. It’s also one of the most overlooked aspects of the process for other people.
People get many emails every day, you probably do too, and it’s easy to ignore or forget, and for this reason, we send them a follow-up email (or 3) for all the targets who didn’t respond.
We also track email opens, so that we know who has opened an email and not replied, and who just not seen it yet. These people receive a very different follow-up message.
The Results Of Our Process
The methods that we have created have two benefits that are mainly based on two performance indicators.
- Referral traffic growth
- Organic traffic growth
People click on the links that we have found for you, and these people click on the link because they are interested in what it is that we have presented in front of them, this usually results in extremely targeted traffic that converts exceptionally well into customers/clients or buyers for your products or services.
The second benefit is that all of these links will be on relevant and authoritative sites, this is necessarily the “food” of search engines, we are giving them exactly what they want, and they then reward your website with higher organic rankings which result in traffic for you.
This is the type of traffic that buys too, and these people are actively searching for what you offer, then choosing to click on your result. So long as your website did its job and pushed these people towards your conversion goals, then is the very best kind of traffic.
Typical Links Expectations
This is entirely dependant on the type of content that we have, what your site is selling and the reaction and attitudes of the targets being approached are.
We tend to achieve 10-20 links a month.
The more willing you are to create content for us to use, specific material that we can choose and produce more quickly, the higher this number will be.
Here’s an example: One of my clients creates 20 pieces of content a month
- Five of these pieces, based on the different targets websites we chose to approach.
- Three of these pieces were made as a result of an opportunity we found were linking to a resource that no longer existed.
- So, my clients created their version of the resource content and then approached the targets with the suggestion of swapping out the broken link for clients version.
- Ten were explicitly created for content placement and were suited towards targets who could link back to a relevant service on the client’s website.
- Two of these pieces were improved versions of favourite pieces that were out of date or needed improvements on other sites and had many links on them.
- Once done, we approached those who had linked to the original piece on the other sites, presented our much better version, and suggested they connect to our website instead.
All of my reporting is done in one easy to access document using the Project Tracker.
Project Tracker – this is a live spreadsheet containing various tabs, that will show you the project plan, all targets, the status of outreach, opportunities, the content we are using for outreach, the passwords of any accounts we have set up for the campaign, live links, and plenty of other useful information.
This can be accessed by you at any time (you will have a link to the Google sheet) to check up on the work, it is updated in real time by us so is always entirely up to date at all times.
Click here to see an example of our project tracker.
What Our Link Building Packages Cost
We offer two simple options to our clients. We sell in blocks of 200 targets at £2,000 per block.
We also guarantee that, if we do not achieve the goal of at least ten links, we will keep outreaching until we get you no less than ten blocks, something that, to date, has never occurred.
From those 200 targets, all of my clients have experienced a return of up to 58 links.
We need to make this clear our services are a monthly service, and we do not take on one-off clients.
200 Targets and a minimum of 10 links
Bespoke Service for Agencies
In Multiples of 200 targets @ £2000 per set
If you like what you hear, Get in contact
Many of you may choose to stop reading at this point. However, if you are interested in the types of links we use for our link building company, We have created a list of them, as well as information about what they are.
We use 20 different primary link types. It’s very rare that we need to use more than 5 or so for an individual campaign.
Link roundups highly underused. All over the internet, we have people accumulating content through post sharing.
They are continually looking for things that are worth sharing with their audiences. If your company has something that we feel they will like, we will contact them and present it to them.
Think in terms of “This month’s best food recipe”, and your site has a great post about a food recipe, this person would be more than happy to share it.
Resource Pages and Broken Link Building
Resource pages are a treasure trove for link builders. You have pages where people list resources based on specific topics.
These resource pages live on millions of sites across many industries.
If you have a resource, it should simply be on these pages. If you don’t have a resource, we will help you build one.
Now, resource pages go hand in hand with broken link building. Some of these resource pages have existed for years, but the links on it may be out of date and broken.
This gives us the perfect opportunity to recreate the content piece and ask the resource page to replace the outdated or non-working link with yours.
Another benefit to this is that you can target those who have linked to the broken resource page and asked them to link to your website as well.
Guest Posting (Content Placing)
Also known as content placement, guest posting is a good option for those who don’t have much available content on their sites. What we do in these cases is to look for locations in your niche that are accepting material from other people and approach them with a quality piece.
The other site will benefit from having a good quality piece of content that draws visitors in, and you benefit by having a relevant link pointing at your website that also brings visitors.
Some sites will write about your product or service, in exchange for money. In some cases, they may request a product to try or review. While this option can cost some money, it gives you the opportunity to have your links on a website that your competition hasn’t been able to get on.
This is an excellent way of beating your competitors.
This is a link that works in two stages.
What we do is look for sites that had already linked to you before and then removed your link. We send them a polite email reminding them that your site is still active and ask for the link to be made active once more.
We will also search for any sites that mention your product or brand but who aren’t using a link back to your site, asking them to replace the mention with a link.
Bridge Method (Location Based)
This is a location-based method. What we do is look for sites that are based out of the same area as you. We then contact the two businesses with the idea that they can help each other out through using content placement or mutual links.
This link type is niche based, and one of the specialities that we excel at gaining. We search for businesses that are in some way related to your business. However, they are not in direct competition with your company. We then contact them and ask for a link.
An example here would be a site that does App Design that links to a website that offers SEO. The two are relevant to each other but are not in direct competition.
Now, this is a long term method, What we are talking about here is real PR.
Do we have anything that is worthy of the attention of local journalists, BuzzFeed, The Huffington Post, if so it is entirely possible to track down these journalists and get them to add your link to either a past article or an upcoming one?
They will often ask for money, but in our opinion, this type of coverage is worth every penny, you will typically have to pay around £200 for this type of link, but it is incredibly valuable when you get one.
Alternatively, when we are not paying, local newspapers love local businesses when they help the community, so have you recently helped out a charity, won your domestic sports league, have a fascinating history? They would love to hear from you.
Do you know anyone in your city or town who writes a blog?
If you asked them whether they make money from that blog, very few would be able to say they do.
If you have a very relevant link (being local is a relevant one) and have a legitimate reason that you can give a local blogger to link to you, more often than not they are happy to do so for an exchange of money to place your link in a two-year-old blog post.
University Student Blogs
There are very few Universities that don’t have some form of a blogging platform. Moreover, on those platforms, you can find thousands of students who have started up a new blog. However, these tend to get abandoned over time.
Here’s the trick. These blogs are all hosted on a University domain. Search engines tend to trust these domains completely. With a bit of encouragement, students of these blogs will happily link to local businesses that may somehow benefit them in some way.
Pillowing Tactics (Pillowing tactics are mainly utilised for anchor text dilution or link diversity. )
If you sell a product that somebody else makes, these manufacturers often have a list of distributors or people who use their products on their sites. If they don’t, they are usually easily convinced to create one.
There are many platforms around for sharing videos, like Vimeo and YouTube. If you create videos, you can use these sites, which will usually let you place your link in the description section of the video.
Another place to list your links is on directories that are specific to your business. There are also directories that cover a variety of industries that are quite popular. You should be listed in these that are directly connected to your specific business.
You should check to see if there is a professional organisation that exists for your type of business. If so, being a member not only makes sense, but they will often link back to members’ sites as a reward.
Conference and Event Links
Another resource that tends to link to the sites of their attendees is conferences and events that you have either attended or presented at.
Commenting on Blogs and Forums
While some may see this as a spam tactic, however, forums and blog comments exist for this purpose. When done correctly, it can be an advantageous means of building traffic and links. It also creates an opportunity to bond with the person’s post you have commented on.
An example would be, you have an alternative point of view to what a blogger has posted about, so you comment with a thoughtful response and link to your alternative resource to present your idea.
Wikipedia is one of the most trusted worldwide sites that ever existed. It’s also entirely user-generated. This means that anyone can add anything to any one of the pages.
This includes links to your site. Of course, the links need to be useful and very relevant. If not, they will quickly be removed.
It can sometimes be useful to see what links your competitors have and to try to recreate them, although we prefer to get the links that they don’t have rather than the ones they do.
This is an excellent way to share any data or set of statistics that you have accumulated in your industry. The information does need to be exclusive to you.
When a site is writing about a topic and requires the data for it, more times than not, they will embed your infographic data on their website or article and link it back to you.
This is an old tried but true method that we have seen returning. How it works is, you locate a content piece that has many links pointed to it. You then create a more up to date or relevant piece, approach the people that are linking to the original article or content and ask them if they will link to your updated content too.
Broken Link Building
Broken link building is a bit of an art. What it involves is searching for content that was linked to, but that no longer exists. You then create your comparable version or recreate the original piece.
Next, you contact those who are connecting to the old content piece and ask them if they will replace the old link with yours.
It’s quite a practical approach that benefits both parties. Broken links are something that search engines don’t like.
Website owners don’t want the experience of their users who would usually click a link that leads to a 404 page.
Pointing out the broken links helps the people who are linking to them from a search engine point of view. You gain the benefit of receiving an authoritative and very relevant link.